Sustainable Tourism
50 Degrees North was founded in 2010, at the tail end of the global financial crisis. Since then, the company has grown from a small family business to a global company with 60+ employees across three continents. As a leading Nordic destination specialist, we offer boutique, sustainable, and authentic travel experiences above the 50th parallel north. Alongside our growth, we have embraced a serious commitment to sustainability, continually working to reduce our environmental impact and give back to the communities we touch.
50DN Melbourne team during a volunteering day at CERES Community Environment Park
Certificates
We are proud to be a Certified B Corporation, joining a global community of businesses committed to meeting high standards of social and environmental responsibility. This certification reflects our dedication to ethical business practices, sustainability, and transparency. Achieving B Corp status required an exhaustive assessment of our impact on employees, customers, communities, and the environment. We prioritise purpose alongside profit, striving to make a positive impact on the world.
View our B Corp profile and B Impact Score.
Since 2022, 50 Degrees North has also held the Travelife Partner Certification, recognising our leadership in sustainability and Corporate Social Responsibility (CSR). This certification acknowledges our adherence to over 100 criteria, covering areas such as office management, product range, and partnerships.
Our Key Values
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Distributing Tourism: Promoting travel to less-visited destinations and during the low season to combat overtourism.
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Supporting Local Communities: Partnering with local businesses to ensure socio-economic benefits stay within the community.
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Environmental Partnerships: Collaborating with operators who meet strict environmental standards, such as ISO 14001-certified hotels.
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Low-Emission Travel: Encouraging train travel, electric vehicles, and other low-emission transport options.
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Preservation & Respect: Minimising our impact on local nature, wildlife, and culture while actively supporting conservation efforts.
Climate Action Plan
At 50 Degrees North, we are dedicated to reducing carbon emissions and contributing to a more sustainable future. As founding signatories of the Glasgow Declaration - launched at COP26 - we stand alongside the global tourism industry in our shared commitment to achieving net-zero emissions as quickly as possible.
Explore our full Climate Action Plan.
Carbon Labelling
We have carbon labels on our most popular tours to provide transparency about each trip’s carbon footprint. We are also constantly reviewing and adding more tours to this initiative.
Example tour emissions:
- Beautiful Norway: 183kg CO2e
- Scandinavian Capitals by Rail & Ferry: 470kg CO2e
Impact Reports
Our annual Impact Report offers a transparent account of our progress towards sustainability goals. It highlights achievements such as carbon reductions, community support initiatives, and the outcomes of our Impact Fund investments. These reports underscore our dedication to responsible travel and climate action.
Read our full 2023 IMPACT REPORT.
By focusing on measurable actions and transparent reporting, we strive to set a high standard for sustainable travel, ensuring that the destinations we love remain vibrant and resilient for future generations.
Giving Back: Our Impact Fund
Our Impact Fund was established to support projects that align with our environmental and social objectives, fostering positive change in the Nordic region and beyond. Each year we put aside 10% of our company profits (in 2024 this sum totalled 82,000 Euros), selecting projects that support regenerative tourism, actively contributing to restoring and revitalising the destinations we touch.
La Humla Suse
La Humla Suse is dedicated to promoting biodiversity by protecting wild pollinators, particularly bumblebees, which are essential to the survival of many habitats. They offer services such as installing insect hotels, adapting green spaces, and running workshops for employees and communities. Our donation has enabled the organisation to hire a full-time biologist, allowing them to dedicate more time and resources to their important work.
SeaForester
SeaForester works to restore the lost seaweed forests along the Norwegian coast. These efforts are critical for preserving biodiversity and establishing carbon sinks that mitigate climate change. By supporting Seaforester’s new project in Norway, 50 Degrees North is contributing to the restoration of marine ecosystems and the communities that rely on them.
Nærøyfjord World Heritage Park
Located in the iconic western fjords of Norway, this UNESCO-listed site focuses on nature and culture based community development. As one of 50 Degrees North’s key destinations, the Nærøyfjord region holds special significance. The company’s funding will support initiatives that balance tourism with environmental stewardship, ensuring the region’s heritage is preserved for future generations. 50 Degrees North is working directly with the park to identify and support projects that protect the environment while enriching the visitor experience.
Green Offices
The Green Office Policy at 50 Degrees North outlines best practices to ensure environmental sustainability across all work environments, whether in the office or from home. We are committed to increasing awareness of sustainability and reducing our carbon footprint through practices such as paperless operations, using recycled materials, and supporting local suppliers. Energy conservation is prioritised by using renewable energy where possible, energy-efficient equipment, and turning off electronics when not in use. We aim to reduce waste by avoiding plastic and using sustainable materials, while ensuring safe disposal of e-waste and hazardous waste. Water conservation is promoted through the use of refillable bottles and low-flow faucets, and we favour sustainable food and drink options, including organic and Fairtrade-certified products. For travel, we encourage the use of online meetings and public transport, while offsetting all emissions from business travel. These initiatives help us minimise our environmental impact and promote sustainable practices within our offices and among our employees.
Tips for Travellers
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Choose low-emission transport options: Opt for trains, buses, electric vehicles, or bicycles instead of flying or driving private cars if possible. For longer distances, consider trains over flights, especially in regions where rail travel is efficient and environmentally friendly. If flying is necessary, choose airlines that prioritise fuel efficiency and sustainable practices.
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Travel off-season: By visiting destinations during autumn or spring, you help reduce overtourism, which can put immense pressure on local resources and ecosystems. This also means a more relaxed travel experience, with fewer crowds and a chance to experience destinations in a more authentic way.
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Stay in eco-friendly accommodations: Read, for example, our article Ecotourism in the Nordic Region offers sustainable, experience-rich travel.
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Support local economies: Choose locally-owned businesses for your accommodations, dining, and activities. This ensures that more of your money stays within the community, supporting local livelihoods and encouraging sustainable practices. Learn about our signature tours or read our article Responsible travel: 6 ways to support local communities.
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Engage in responsible wildlife experiences: Look for ethical wildlife tours or conservation-focused experiences that contribute to protecting habitats and species.
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Learn and respect local cultures: Take the time to learn about the customs, traditions, and values of the places you visit. Respect local norms, traditions, and cultural heritage to foster positive interactions and ensure your presence has a minimal negative impact.
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Minimise waste and recycle: In destinations like the Nordics, where water is very clean and safe to drink, there's no need to buy bottled water — bring a refillable bottle instead! Be mindful of waste by reducing single-use plastics and disposing of recyclables properly. Many places offer clearly marked recycling bins, so make sure to use them.
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Reduce energy and water use: While travelling, be conscious of your energy and water consumption. Turn off lights and electronics when not in use, take shorter showers, and avoid excessive air conditioning or heating. Many eco-friendly accommodations will already have systems in place to help reduce energy and water waste.
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Carbon offset your travel: Consider offsetting the carbon emissions generated by your travel by supporting projects that reduce or capture carbon, such as reforestation or renewable energy initiatives. Several services can calculate your travel emissions and help you invest in offset programs.
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Stay informed and make informed choices: Knowledge is power, and staying informed about the environmental and social impacts of your travel choices is crucial. Read articles like How to travel better: a beginner's guide to sustainable travel by National Geographic, and seek out resources on how you can travel more sustainably. The more you learn, the easier it becomes to make choices that align with your values and support a healthier planet.