Nordic Roadshow 2026
The Nordic Roadshow toured Australia in October 2026, across three cities.
Following a successful debut in 2025, 50 Degrees North brought a series of Nordic expo events to Brisbane, Adelaide and Melbourne. Seven suppliers from Norway, Finland and Iceland joined travel advisors across five sessions for an afternoon and evening of stories, conversations and connection. Around 300 advisors came along, a sign of just how much Australian appetite for Northern Europe continues to grow. The events were designed to give advisors the product knowledge and inspiration to sell the region with depth and confidence.
Where we went
- Brisbane | Tuesday 13 October 2026 | Lunch & evening sessions
- Adelaide | Wednesday 14 October 2026 | Evening session
- Melbourne | Friday 16 October 2026 | Lunch & evening sessions
Who joined us
Seven Nordic suppliers across Norway, Finland, and Iceland:
- Amerikalinjen | Nordic Hotels & Resorts (NO)
- Aurora Village (FI)
- Havila Voyages (NO)
- Norway's Best (NO)
- SantaPark Arctic World (FI)
- Southcoast Adventure (IS)
- The Arctic Resort Company (NO)
Meet the seven partners, and see how to bring them to your clients →
The prizes
At each session, one advisor won a $5,000 50 Degrees North travel voucher to experience one of our Nordic group tours for themselves. Our Nordic suppliers also awarded prizes of their own across the sessions, including complimentary stays at some of the region’s most distinctive properties.
All products featured at the Roadshow are available to book through 50 Degrees North, with full destination support and 24/7 emergency assistance included.
In the press
Travel Monitor on the Roadshow: Seven Nordic stories take centre stage at 50 Degrees North’s Nordic Roadshow
The 2026 Roadshow crew in Brisbane:
Questions? Contact Salla Ekman, Head of Partnerships APAC, at salla.ekman@fiftydegreesnorth.com.