The Nordic Roadshow 2026: Meet our partners
Seven Nordic partners. Three countries. Countless combinations.
Why the Nordics work so well for your clients
- Interest in the Nordic region keeps growing, and it rewards the advisors who know how to sell it well.
- A bucket-list region, consistently high on travellers' wish lists, with strong repeat interest once they've been.
- Growing demand for experiential travel. Clients increasingly want to do and feel, not just see, and the north delivers this naturally.
- Premium and luxury offerings, with distinctive stays and private experiences that support strong margins.
- Year-round, not just winter. Summer in Norway is now one of our strongest sellers, extending the season well beyond the aurora.
Why book the north through us
50 Degrees North began in 2010, built by hand from a front room in Melbourne by two travel professionals who believed the Nordics deserved to be experienced differently - more authentically. 15+ years on, we're a Certified B Corporation with 80+ people across three continents, and the same belief still shapes how we work.
We're a Nordic specialist, not a generalist with a Nordic page. Our itineraries are built on genuine local knowledge and long relationships across the region, the kind that open doors to the right places, hosts and experiences. For your clients, that means a journey that feels considered rather than packaged. For you, it means one expert partner, full destination support, and 24/7 emergency assistance from our emergency team in Europe.
Meet our partners
The seven partners at the 2026 Roadshow are a window into those relationships. They span Norway, Finland and Iceland, from the Norwegian coast and fjords to Finnish Lapland and the volcanic south of Iceland, and every one is bookable through 50 Degrees North as part of a wider journey.
The landmark: Amerikalinjen | Nordic Hotels & Resorts
Oslo's ocean-liner landmark, reborn as a design hotel
Nordic Hotels & Resorts brings together distinctive hotels across the Nordic and Baltic region, from design-led city stays to characterful properties with a strong sense of place. At the 2026 Roadshow, they're represented by Amerikalinjen in Oslo, a landmark hotel housed in the former headquarters of the Norwegian America Line. Maritime heritage, contemporary Norwegian design and a striking central atrium give the hotel a sense of place that goes well beyond a standard city stay.
A stay at Amerikalinjen can be incorporated into independent and tailor-made trips to Oslo, while other Nordic Hotels & Resorts properties can be incorporated into journeys across the region.
Nordic Hotels & Resorts are currently featured in trips such as:
- Iceland and Copenhagen Deluxe
- Scandinavian Capitals and Fjords small group tour
- Norway in-Depth small group tour
- Culinary Copenhagen and Castle Stay
- Copenhagen Getaway
- Northern Lights and Winter Magic
The fjords: Norway's Best
Norway · Fjords and the landscapes people dream of
Norway's Best is a tourism company rooted in Flåm and the Norwegian fjords, operating some of the region's best-known experiences, including the Flåm Railway and Nærøyfjord cruises, alongside accommodation and other visitor experiences. Through our partnership, guests can stay at Fretheim Hotel or Hotel Aurlandsfjord, giving them a comfortable base for exploring the fjords.
Norway's Best features across many of our Norwegian fjord tours travelling between Oslo and Bergen, such as:
- Experience the Northern Lights small group tour
- Scandinavian Capitals and Fjords small group tour
- Norway in-Depth small group tour
- Highlights of Norway
- Best of Norway small group tour
- Scandinavian Capitals and Fjords in Autumn small group tour
The fjords can also be built into a tailor-made journey shaped around your clients, at their own pace.
The coast: Havila Voyages
Norway · Sailing the coastline on modern, low-emission ships
Havila Voyages operates modern ships on Norway's historic Kystruten coastal route between Bergen and Kirkenes, connecting coastal communities and some of Norway's most spectacular scenery along the way. The ships call at 34 ports, with voyages operating throughout the year, from winter Northern Lights and snow-covered landscapes to the midnight sun of summer.
On board, guests can expect locally inspired dining, comfortable cabins and a more intimate coastal sailing experience. Havila Voyages forms an important part of our Norwegian coastal journeys, allowing clients to experience the coastline as part of a wider journey rather than simply travelling from one destination to the next.
Featured in our Norwegian coastal voyages, such as:
- Experience the Northern Lights small group tour
- Mountains, Fjords and Norwegian Coastal Voyage
- Chase the Northern Lights Express small group tour
A Havila voyage can also be woven into a tailor-made journey along the Norwegian coast.
The far north: The Arctic Resort Company
Norway · Arctic highlights from Sommarøy to Kirkenes
The Arctic Resort Company brings together accommodation and Arctic experiences across northern Norway, concentrated around Tromsø, the island of Sommarøy, and Kirkenes on the far northern border. Its properties include the seaside Sommarøy Arctic Hotel and the distinctive Snowhotel Kirkenes, alongside experiences such as husky adventures, king crab safaris, whale watching, snowmobile excursions and Northern Lights hunting.
It's a natural fit for clients looking to go beyond simply seeing the Northern Lights and experience the Arctic landscape through active, locally based experiences.
Featured in many of our trips that visit Kirkenes, such as:
- Experience the Northern Lights small group tour
- Autumn Auroras on Norway's Coast
- Tromsø & Kilpisjärvi Arctic Route Experience
- Aurora Highlights and Aurora Highlights in Autumn
- Mountains, Fjords and Norwegian Coastal Voyage
We can also build Arctic Norway into a bespoke itinerary, from Tromsø and Sommarøy to Kirkenes.
The glass igloo: Aurora Village
Finland · Aurora cabins and Arctic activities in Lapland
Aurora Village Ivalo is an Arctic resort in Finnish Lapland, with glass-roofed Aurora Cabins designed for northern lights viewing. Located close to Ivalo Airport, the resort combines accommodation with dining and a range of Arctic activities, including husky, reindeer and snowmobile experiences.
It gives clients the chance to make the Northern Lights part of their stay rather than simply an evening excursion, with the surrounding Lapland landscape and Arctic experiences right on their doorstep.
Featured in many of our tours and travel packages that visit Ivalo, such as:
- Experience the Northern Lights small group tour
- Aurora Highlights
- Aurora Highlights in Autumn
- Northern Lights in Autumn at Aurora Village
- Family Christmas in Aurora Village
We can also include a stay at Aurora Village in a bespoke Lapland itinerary shaped around your clients.
The Arctic Circle: SantaPark Arctic World
Finland · Design hotels, experiences and Christmas magic in Rovaniemi.
SantaPark Arctic World is a collection of distinctive Lapland experiences centred around Rovaniemi on Finland's Arctic Circle. While many travellers know the iconic Arctic TreeHouse Hotel, the collection also includes Aino Private Island Hotel, Hidden Arctic Cloud Villas, SantaPark, Santa Claus Secret Forest - Joulukka, Rakas Restaurant and a range of premium Arctic experiences.
Together, they offer multiple ways to experience Finnish Lapland, from contemporary design stays and private luxury escapes to Christmas magic, Arctic activities and authentic local experiences.
Whether clients are travelling in search of Northern Lights, winter adventures, family Christmas experiences or a premium Lapland escape, SantaPark Arctic World provides a range of options that can be incorporated into both independent and tailor-made journeys.
Featured in our Rovaniemi trips, such as:
Christmas at Arctic TreeHouse Hotel
Arctic TreeHouse Stay in Finland
Fire & ice: Southcoast Adventure
Iceland · Super-jeeps and glaciers on Iceland’s south coast
Southcoast Adventure specialises in guided adventure experiences in southern Iceland, from Superjeep excursions into Þórsmörk to glacier adventures and journeys through the region's dramatic volcanic landscapes. Their vehicles and experienced local guides make it possible to explore areas beyond the main tourist routes, including places where rivers and rough terrain make access more challenging.
With 50 Degrees North, these experiences add an active and adventurous dimension to journeys through Iceland's south coast.
Often included in our tailor-made luxury packages and premium journeys visiting southern Iceland, such as:
- Iceland and Copenhagen Deluxe
- Private Iceland Premium Adventure
- Private Iceland Premium Summer Adventure
- Untamed Iceland Deluxe
One region, many seamless journeys
Every partner here is one part of a wider region. The real value we add is in bringing them together, combining places, stays and experiences across countries into a single journey that runs smoothly from the first transfer to the last.
We curate: the right places, partners and experiences for each traveller
We connect: the trains, ferries and transfers between them
We support: one point of contact, and 24/7 emergency assistance throughout
Besides countless tailor-made options, below are some examples of how the different parts of the north come together:
- Experience the Northern Lights brings together four of our partners in one journey: Norway's Best, Havila, The Arctic Resort Company and Aurora Village Ivalo.
- Chase the Northern Lights Express combines three partners: Havila, The Arctic Resort Company and Aurora Village Ivalo.
- Aurora Highlights combines Aurora Village Ivalo and The Arctic Resort Company, from Finnish Lapland across to the Norwegian Arctic.
- Aurora Highlights in Autumn pairs Aurora Village Ivalo and The Arctic Resort Company in the shoulder season.
- Mountains, Fjords and Norwegian Coastal Voyage combines Havila and The Arctic Resort Company along the Norwegian coast.
- Iceland and Copenhagen Deluxe combines Southcoast Adventure and Nordic Hotels & Resorts, spanning the volcanic south of Iceland and the design of Copenhagen.
- Scandinavian Capitals and Fjords small group tour features Norway's Best and Nordic Hotels & Resorts.
- Norway in-Depth small group tour also features Norway's Best and Nordic Hotels & Resorts.
Ready to plan a Nordic journey?
Every product featured at the Roadshow is available to book through 50 Degrees North. Whether it's one of these itineraries or something built from scratch for your client, get in touch and we'll help you shape it.
Explore our Nordic journeys
Get in touch
Key contact for travel advisors: Salla Ekman · Head of Partnerships APAC · salla.ekman@fiftydegreesnorth.com
