Why book with 50 Degrees North
Booking a holiday is a significant investment for most. At 50 Degrees North, we aim to give you complete peace of mind when choosing your travel company, combining deep local expertise with thoughtful journey design and genuine care.
Here are a few reasons to travel with us.
24-hour on the ground emergency service
When you travel with us, you have access to a 24-hour emergency number, answered locally by our emergency team in Europe. If anything unexpected arises, we are close by and ready to assist, ensuring your journey continues smoothly with minimal disruption.
Destination knowledge taken one step further
At 50 Degrees North, we take expert knowledge seriously. Our team includes a mix of Nordic natives, those with strong Nordic heritage, and experienced regional specialists who know the destinations in depth.
This blend of local insight and global travel expertise means your journey is shaped by people who understand both the destination and the expectations of international travellers. We do not just recommend where to go, but when to go, how long to stay, and how to experience each place in a way that feels natural, well-paced and considered.
Great local relationships & 15+ years of experience
We work closely with a carefully selected network of local partners, including boutique hotels, family-run lodges, guides and experience providers. These long-standing relationships allow us to offer a more personal and seamless experience than large booking platforms.
Rather than offering every available option, we focus on places and partners we trust. This often results in better rooms, thoughtful extras and a more considered overall experience.
With decades of combined experience in Nordic travel, we also understand the common pitfalls of booking through large online engines. When things do not go to plan, it can be difficult to get meaningful support. With us, you always have a team behind you.
Thoughtfully designed journeys
Every itinerary we create is carefully designed to balance iconic Nordic highlights with quieter, more meaningful moments. We consider pacing, seasonality and flow, so your journey feels immersive rather than rushed.
Whether you are travelling independently or joining a group tour, the experience is designed to feel seamless from start to finish.
A specialist focus on the Nordic region
We focus exclusively on the Nordic region, including Norway, Finland, Sweden, Denmark, Iceland, Greenland, Faroe Islands and Svalbard, as well as the Baltics States of Estonia, Latvia and Lithuania.
This depth of focus allows us to continually refine our itineraries, build strong local partnerships and stay close to how travel is evolving across the region.
Whether you are travelling under the midnight sun, during autumn or in the heart of winter, we guide you towards the experience that suits you best.
Responsible travel focus
In 2023, 50 Degrees North became a Certified B Corp. This reflects our commitment to high standards of social and environmental responsibility, transparency and accountability.
Our approach goes beyond certification. We design itineraries that support local communities, encourage longer stays and help reduce pressure on heavily visited areas.
Read more on our sustainable tourism page.
No additional taxes or service fees
All our tours and packages include VAT or GST charged by the countries you visit. There are no additional taxes payable at hotels and no hidden service fees for inclusions such as rail seat reservations. Our pricing is designed to be clear, transparent and easy to understand.
We take care of the little things
It is often the small details that make the biggest difference:
- Which side of the train should I sit on?
- Will there be a cruise ship docked in the little fjord village I'm staying?
- How do I get from/to the airport in the most affordable way?
- Are they constructing a new building in front of my hotel?
- What are the tourist traps?
- What shall I wear in minus 30 degrees Celsius?
When you book with us, we think about these details in advance. Your travel documentation is practical, detailed and up to date, and our team is always available to guide you before and during your trip.
View our small group tours:
https://fiftydegreesnorth.com/styles/group-tours
Explore our tour standards:
https://fiftydegreesnorth.com/tour-standards
Discover our newest tours and travel packages:
https://fiftydegreesnorth.com/styles/new-trips