Our Impact Fund reflects our long-term commitment to responsible and regenerative travel. Through the fund, we reinvest 10% of company profits each year into social and environmental initiatives that support the wellbeing of the destinations we operate in.

The Impact Fund focuses on projects that align with our core sustainability objectives, including protecting biodiversity, supporting local communities and cultures, and strengthening nature’s ability to absorb carbon. Rather than short-term or one-off contributions, the fund prioritises long-term partnerships and practical action that helps build resilience in regions that are central to Nordic travel.

By directing funding into destination-led initiatives, the Impact Fund supports conservation, community wellbeing, and responsible tourism practices beyond the journey itself. It also provides transparency and reassurance for travellers and travel advisors who want confidence that their travel choices contribute positively to the places they visit.

Recipients and focus areas evolve over time, allowing the fund to respond to changing needs while maintaining a consistent commitment to caring for the landscapes and communities that make Nordic travel so distinctive.

Learn more about our most recent Impact Fund recipients.